Steam wishlist conversion rate from your own data

Updated 2026-11-08

The formula

• Outstanding wishlists on a day = all adds since the store page went live, minus all deletes, purchases and gifts before that day.
• Conversion for a period = (wishlist purchases + wishlist gifts in the period) / outstanding at the start.
• Share of sales from wishlists = wishlist purchases / units sold in the same period.

Pitfalls

• Wishlist days are GMT and sales days are Pacific, so one-day numbers can disagree. Compare weeks.
• Published averages mix genres, prices and years, so they say little about your game. Your own launch week and last sale are the benchmarks that matter.
• Deletes rise during big sales and after release. Look at net change, not adds alone.
• Gifts count: a friend buying it from the wishlist is a conversion too.

Ask it instead of building a sheet

With Wishlist Ledger connected, ask "What was launch-week wishlist conversion for Hollow Tide, by country?" The get_wishlist_conversion tool does the running total and the split. On the sample studio, launch week converts about one outstanding wishlist in six.

Where Valve shows it

The Steamworks wishlist report shows adds, purchases and deletions. Its CSV has a MonthCohort column, the month a buyer first wishlisted, for cohort views.

Steamworks reports is a trademark of its owner. Wishlist Ledger is not affiliated with or endorsed by Valve. Details about Steamworks reports come from the sources listed above on the dates shown; check their own sites for current information.